Becoming America’s Wholesale Insulation Source

In 1979, Joe Novogratz founded IDI with a mission: build an insulation distribution company that would supply the market with a wide selection of quality insulation and act as a true, professional resource for independent contractors. Nearly 40 years later, IDI is still family-owned and operated, and has helped over 2,500 independent insulation contractors and distributors successfully profit and grow their own businesses nationwide.

When you need more than an insulation distributor, you choose IDI. We can offer the service, support, products, and professionalism you need to succeed. Let us work for you.

Why Choose IDI

The IDI Difference


Next Day



IDI’s Customer Service Pledge

IDI Pledges To:

  1. Personally commit to helping you build your company into a professional and profitable business.
  2. Supply you with a wide selection of the leading national products at competitive prices.
  3. Provide on-the-job training to you and your installers.
  4. Locally stock special order products so you don’t have to tie-up your finances with an inventory of seldom used products.
  5. Offer financial accounting support and business consulting; plus machine and equipment financing to customers who are committed to IDI.
  6. Be your source for product and technical knowledge, along with the professional guidance to help you sell each aspect of the job.
  7. Assist you with marketing materials that are customized to the specific products and demands of your marketplace.

IDI Insulation has a team approach in all their aspects of business. From their delivery to competing in the open market place. Their success is their people and their attitude. It is an American standard of can do and thank you for your business. They really mean it. It is my pleasure working with them day in and day out. You enjoy their personalities and their good honest nature. Would recommend working with them to anyone needing insulation."

Mark Davis, Manager at Green Renewable Tech

"Thank you IDI and all their staff for the spray foam training you had provided through the last 3 days. I have taken so much information home with me and will be implementing it into my business. All the topics were very well explained and taught, and the staff is very good at what they do. And thank you Travis Pankake, my sales Rep, for informing me about this training. I am so much further ahead due to this training. You all ROCK!!"

Dale Solehim, Allcity Insulation

"Been dealing with IDI for a year already - **5 Stars**

Franco Construction, LLC.

"Ken Anderson did a superb job teaching and certifying my crew . I learned more in his one day class than I did in a three day class from another company. He impressed everyone with his knowledge of machines and chemicals."

Joey Guthery

"Great product, prices, and services! Everything at one place!"

Jeremy Zimmerman

"Great Distributor! I have purchased product for 10 years now from IDI Tampa and have had great service!"

DeRusha Insulation

"Great product. Great helpful staff with good know how."

Brandon Rehnke

Commercial Contractors

IDI doesn’t compete with you – we partner with you. We are dedicated to providing you with quality insulation products, professional services, and business support.

Residential Contractors

Our national network of relationships can help you find the right product for the job. Let IDI be your full service provider for all your commercial insulation needs.


As wholesale insulation distributors, we offer competitive pricing on our extensive inventory of leading brands, as well as next day service and outstanding support.

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