Our Story

Becoming America’s Wholesale Insulation Source

In 1979, Joe Novogratz founded IDI with a mission: build an insulation distribution company that would supply the market with a wide selection of quality insulation and act as a true, professional resource for independent contractors. Over 40 years later, IDI is still family-owned and operated, and has helped over 3,000 independent insulation contractors and distributors successfully profit and grow their own businesses nationwide.

When you need more than an insulation distributor, you choose IDI. We can offer the service, support, products, and professionalism you need to succeed. Let us work for you.

Nationwide Presence with Family Owned Values

Next Day Service

National Distribution

One person demonstrates how to install spray foam insulation while another looks on

On-call Expertise

IDI’s Customer Service Pledge

IDI Distributors Pledges To:

  • Personally commit to helping you build your company into a professional and profitable business.
  • Supply you with a wide selection of the leading national products at competitive prices.
    Provide on-the-job training to you and your installers.
  • Locally stock special order products so you don’t have to tie-up your finances with an inventory of seldom used products.
  • Offer financial accounting support and business consulting; plus machine and equipment financing to customers who are committed to IDI.
  • Be your source for product and technical knowledge, along with the professional guidance to help you sell each aspect of the job.
  • Assist you with marketing materials that are customized to the specific products and demands of your marketplace.

They’re Unbeatable.

They know us by first name, that’s unheard of. And their service is tremendous. If we are short materials, we’ve had trucks come the next day. You don’t find that very often. They’re really there to do anything they can to help you and your business.

Steve – Insulation Company Owner


Have a question on anything insulation, pricing, or want to place an order? With hundreds of products and countless services, our experts will help walk you through the process of getting ready for your next project. Get in contact with our team today for help and guidance on the right products and best techniques for you and your business.