Our Story


In 1979, Joe Novogratz founded IDI with a mission: build an insulation distribution company that would supply the market with a wide selection of quality insulation and act as a true, professional resource for independent contractors. Over 40 years later, IDI is still family-owned and operated, and has helped over 3,000 independent insulation contractors and distributors successfully profit and grow their own businesses nationwide.

When you need more than an insulation distributor, you choose IDI. We can offer the service, support, products, and professionalism you need to succeed. Let us work for you.

Joe and Chris Novogratz standing in front of giant stack of foam rolls
Joe and Chris Novogratz

Nationwide presence with family owned values.

tow lift with insulation


IDI semi truck with fire decal on drivers door & pink panther on body


Cropped version of man answering phone in front of IDI computer




  • Personally commit to helping you build your company into a professional and profitable business.
  • Supply you with a wide selection of the leading national products at competitive prices.
  • Provide on-the-job training to you and your installers.
  • Locally stock special order products so you don’t have to tie-up your finances with an inventory of seldom used products.
  • Offer financial accounting support and business consulting; plus machine and equipment financing to customers who are committed to IDI.
  • Be your source for product and technical knowledge, along with the professional guidance to help you sell each aspect of the job.
  • Assist you with marketing materials that are customized to the specific products and demands of your marketplace.

They really mean it

IDI Distributors has a team approach in all its aspects of business. From their delivery to competing in the open market place. Their success is their people and their attitude. It is an American standard of can do and thank you for your business. They really mean it. It is my pleasure working with them day in and day out. You enjoy their personalities and their good honest nature. Would recommend working with them to anyone needing insulation.”

Mark D., Manager

You all ROCK!!

“Thank you IDI and all their staff for the spray foam training you had provided through the last 3 days. I have taken so much information home with me and will be implementing it into my business. All the topics were very well explained and taught, and the staff is very good at what they do. And thank you Travis Pankake, my sales Rep, for informing me about this training. I am so much further ahead due to this training. You all ROCK!!”

Dale S., Insulation Company

**5 Stars**

“Been dealing with IDI for a year already – **5 Stars**”

Construction Company

IDI did a superb job

“IDI did a superb job teaching and certifying my crew. I learned more in his one-day class than I did in a three-day class from another company. He impressed everyone with his knowledge of machines and chemicals.”

Joey G.

Everything in one place!

“Great product, prices, and services! Everything in one place!”

Jeremy Z.

Great service!

“Great distributor! I have purchased products for 10 years now from IDI Tampa and have had great service!”

Insulation Company

Great product.

“Great product. Great helpful staff with good know-how.”

Brandon R.

What we do

team members spraying insulation


IDI doesn’t compete with you – we partner with you. We are dedicated to providing you with quality insulation products, professional services, and business support.

spray foam gun close up shot


Our nationwide network of relationships can help you find the right product for the job. Let IDI be your full-service provider for all your residential insulation needs.

Six men standing in room with blue tarp covering wooden frame


We understand that success comes from a strong support system, so we offer opportunities nationwide that have the best professional guidance, on-the-job training, and certification classes in the industry.


Have a question on anything insulation, pricing, or want to place an order? With hundreds of products and countless services, our experts will help walk you through the process of getting ready for your next project. Get in contact with our team today for help and guidance on the right products and best techniques for you and your business.