R-Value Podcast

Bringing our industry-leading knowledge even closer to our dedicated contractors.

As your partner in insulation, we want to provide every possible resource to you and your crew to help you grow your business and become more profitable. We’ll be sitting down with industry experts to discuss new products, techniques, best practices and insider details on insulation and much more. We’re covering anything from pro-tips to running a business, technical processes every contractor should know, and even seasonal topics that can reduce any (and all!) downtime. Have a topic you want to discuss? A person you want on the show? Contact Us!

Maximizing Your Business Growth on Angi (formerly Angie’s List) with Ryan White -Episode 47

Maximizing Your Business Growth on Angi (formerly Angie's List) with Ryan White

This episode of the R-Value podcast is an exciting listen for any insulation contractor looking to grow their business, but even more so for spray foam contractors! You won’t want to miss out on the great deal offered in this podcast. To learn more and take advantage of this Angi deal, read more below.

In this episode, IDI’s Ken Allison welcomes special guest Ryan White, a Corporate Partnerships expert at Angi. They have an in-depth discussion about how contractors can leverage Angi’s platform to enhance their business growth, manage leads effectively, and make the most of digital marketing tools.

The conversation begins with an overview of Angi (formerly Angie’s List) and its evolution in the digital marketplace. Ryan White details how Angi has adapted to the changing needs of both contractors and customers, highlighting their focus on real-time leads and quality control improvements. He emphasizes the importance of presenting businesses effectively on the platform, explaining how Angi assists in building detailed profiles and providing ongoing support to their partners.

White also addresses key topics like the distinction between Angie Ads and Angie Leads, the strategic use of zip codes for targeting potential clients, and the nuances of managing and responding to customer reviews. He shares insights into Angi’s future direction, including their shift towards a marketplace model, which will enhance customer and contractor interactions by allowing customers to select from a presented list of contractors.

Angi has also provided R-Value listeners with a special offer for joining Angi. Email Ryan at [email protected] and sign up by 4/15 and they will waive the fee for 2024, give you an account manager to help you build your Angi page, and give you $600.00 worth of leads for $300.00.

In this episode:

1:20 – Overview and Evolution of Angi (formerly Angie’s List)

5:30 – Angi Ads vs. Angi Leads: Understanding the Difference

9:00 – Angi’s Marketplace Model and Future Direction

13:30 – How Angi helps you respond faster to leads

16:30 – Managing Customer Reviews and Lead Quality

20:30 – Lead management on the Angi platform

23:00 – Exclusive Offer for R-Value listeners to Join Angi!

Episode 46

Blower Door Mastery: Techniques and Tips for Contractors with Sam Myers of Retrotec

In this episode of the R-Value podcast, host Ken Allison and special guest Sam Myers from Retrotec discuss the intricacies and importance of blower doors in testing a home’s air tightness. They delve into common mistakes made during blower door tests, such as incorrectly matching the fan range to the gauge, and highlights advancements in technology, like digital manometers introduced in the mid-90s, which improved the testing process through color coding and touch screen features for easier identification and use​​​​.


Find more in-depth Blower Door training here:

If you would like to be certified for blower doors, AeroBarrier and IDI sponsor 1-2 classes a year. For more information, reach out to your local rep or the IDI training team.


Sam Myers is a building scientist for Retrotec where he teaches building performance concepts at conferences and training events, conducts field studies, and assists Retrotec with new product designs. He holds a Master’s of Science degree from East Carolina University, is a certified HERS Rater, and is a licensed real estate broker. Sam lives in Wilmington, North Carolina.

Ken and Sam also cover the evolution of blower door testing equipment, including the development of high-powered fans for testing leakier buildings and the integration of apps for efficient documentation and reporting of tests. Myers emphasizes the value of blower door tests not only for energy efficiency but also for identifying issues related to comfort, indoor air quality, and even structural defects. These tests have become a critical tool for contractors, especially in retrofitting and custom home building, serving as a quality control measure to monitor the build process and address any air sealing needs​​.

Ken shares his own experiences and challenges as a first-timer with blower doors, illustrating the practical aspects of this technology. Sam further discusses the growing popularity and challenges of spray foam insulation in home construction, highlighting the role of blower door tests in identifying installation issues. The episode provides a comprehensive overview of blower door testing, emphasizing its critical role in building performance and the evolving needs of the construction industry​​.

In this episode…

2:00 – The evolution of air tightness testing

7:00 – Troubleshooting your blower door for beginners

11:39 – Beyond professional calibration: what you can do to keep your measurements reliable

16:00 – The main considerations in testing a retrofit

22:11 – Where are the areas that contractors miss the most in attics and crawl spaces

25:19 – What ACTUALLY motivates someone to fix their structure

Episode 45

This New Tool Will Show Your Customers the Undeniable Impact of the 179D Tax Rebate

We highly recommend watching the video walkthrough of this podcast on our YouTube channel: https://www.youtube.com/@IDIDistributors

In the latest episode of the R-Value podcast, IDI’s own Ken Allison welcomes Apollo Energies CEO and President Mark Stout to show off a tool that will help your customers understand how much they could save by taking advantage of the 179D tax incentive.

Mark and Ken dissect the financial wisdom of insulating and air sealing commercial buildings of any size, revealing what may seem like an expense can actually become a profitable venture for your customers with the 179D tax program. Apollo Energies’ new tool is designed to transform how upgrades are accounted for and valued. The episode guides us through the nuts and bolts of qualifying for tax deductions through energy savings that beat standard requirements, and how to appreciate the nuances of bonus depreciation in the current tax code. Don’t miss out on this chance to enhance your business’s profitability with the 179D tax rebate – a winning formula for your pocket and the planet.

Get the 179D Incentive Evaluator at https://www.apolloenergiesinc.com/evaluator/index.php

In this episode…

0:00 – Exploring the 179D tax rebate

2:43 – Signing up and logging in to the 179D Evaluator

3:36 – Example of adding upgrades like insulation and LED lighting to a commercial building to improve energy efficiency. Shows how this can lead to tax deductions through the 179D that reduce net project cost.

9:05 – Discussion of how Apollo Energies can do an audit, certify deductions, and manage the upgrades to ensure the project qualifies for the maximum incentives. This provides assurance if audited by the IRS.

Subscribe On:


Have a question on anything insulation, pricing, or want to place an order? With hundreds of products and countless services, our experts will help walk you through the process of getting ready for your next project. Get in contact with our team today for help and guidance on the right products and best techniques for you and your business.