Getting Your Marketing Ready for Rebates and The Inflation Reduction Act

For contractors and consumers 2023 really is the “year of the rebate” courtesy of the Inflation Reduction Act. Potential customers are just starting to learn about how they can utilize these rebates to start new projects, which raises the question. How should you adjust your marketing plan to best capture the interest of these new prospects in your market?

Today on the R-Value Podcast, you will get golden nuggets of masterful marketing with our host, IDI’s own Ken Allison, and guest Peter Troast, the founder and CEO of Energy Circle. Peter is recognized as one of the country’s foremost authorities on marketing for home performance, HVAC and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole house home performance business model. He and his team work with over 350 companies in 49 states grow their business through services like website design and development, search engine optimization, lead generation and strategic content production.

In this podcast…

2:53 – Is there already consumer interest online on for the inflation reduction act and energy efficiency topics?

7:51 – What is a building science approach and how does it work?

10:02 – What are the buckets of search terms around insulation that are most important?

15:35 – Why long-form landing pages are the ticket to the future.

18:36 – The most important forms of marketing that you need to focus on.

26:09 – When will tax credits be available and how should that affect marketing timing?

29:05 – Should I be reaching out to non-profit program managers in my area?

35:24 – What Google is looking for in your business profile.

38:24 – Other things you can be doing to move the needle higher on Google.

The Most Underused Tax Credit: Understanding 179D with Bill Harbeson

A lot of changes are coming to tax credits and other ways to save contractors and their clients money with the passing of the Inflation Reduction Act. This includes not only new programs, but also adjustments to regulations and extensions around exisitng credits like the 179D. It’s one of the most underused credits but it can save business lots of money. Knowing more about these credits can be a critical game-changer for your business.

In this episode, IDI Distributors’ Ken Allison sits down with Bill Harbeson, CPA/Manager at one of the largest accounting and consulting firms in the country, Cherry Baekert. Cherry Bekaert provides guidance and support that helps clients move forward to reach their organizational goals. They discuss the benefits and nuances of the 179D and how it can make a big impact our on your business.

In this podcast:

1:59 – What is the 179D tax credit?

8:00 – What’s necessary to qualify for the 179D tax credit?

21:47 – Who can claim the deduction for the building? How did the Inflation Reduction Act change this?

25:29 – What’s the best “bang for your buck” projects for insulators as it relates to this deduction?

29:00 – Which buildings are the best targets for this deduction?

30:45 – What if you own your own shop?

37:20  – What is Cherry Baekert’s role in helping contractors with 179D?

Undocumented Workers: Advice from Immigration Attorney Jorge Molina

According to Forbes, over 40% of the US construction workforce is expected to retire over the next decade. The fact is the construction industry faces a workforce shortage and according to Associated Builders and Contractors that shortage is up to 650,000 in 2022. This means every worker is critical including workers that came to our country looking for work. For many installation contractors, migrant workers fill key roles in the operation of their company. But the rules, regulations and liabilities around these practices can be confusing for workers and employers alike. We’ve invited immigration attorney Jorge Molina on the show to chat with IDI’s Business Development expert Ken Allison. They discuss the best practices to protect your employees and your company.

Jorge Molina is the founder of the J. Molina Law Firm in Arlington Texas. He has worked hard to protect and help build his clients’ American Dreams and prides himself in leveling the playing field for his clients. Whether defending someone facing deportation, or a company trying to expand its business.

In this podcast…

3:11 – What type of help are people looking for from an immigration attorney?

6:39 – The long road of immigration court

10:00 – The best advice to give to your undocumented workers

18:29 – “Can undocumented workers operate company equipment?” and other liability questions

21:09 – The importance of the worker’s perspective

25:04 – How business interests could be the key to solving the immigration crisis in the U.S.